Moodboards made for Jewellery Client. The client wanted to increase their brand awareness by new input. The brand has two sub brands SZN & CHOISE BY HEART sold in two different stores.
By looking at the individual jewellery pieces and also by observing the people who buys the jewellery in the two stores, I redefined both brands and their target groups.
I decided that the brand should have a third sub brand SNZ TALK AWAY, to reach a younger audience. A special edition, with a an edgy touch to it, with only 14 pieces a year.