Our Role
Visual identity, graphic design, Professionel photography, Content creation, Social media management & newsletters.
Park lane Copenhagen
In October 2024, we joined Park Lane Copenhagen, part of
Small Luxury Hotels of the World, from its early stages to prepare for the hotel’s grand opening in January 2025. The goal was to establish a new visual identity and ensure consistency across all brand touchpoints - from digital platforms to in-room materials..
Brief:
Park Lane Copenhagen needed a full creative direction to launch with impact. A distinct visual identity that matched their brand guideline and the thoughtful, beautiful interior design by &tempel, while telling the story of the hotels tranquil location, storied architectural and cultural history and unique calm-luxury guest experience. The challenge was to unify photography, storytelling, and brand materials across both digital and physical channels.
The Solution:
We built upon Park Lane’s existing design guide and brand kit, refining and completing them into a cohesive visual identity.
To support this, we developed a concise brand guideline
booklet aligned with the hotel’s design direction, introducing subtle adjustments to ensure consistency across all touchpoints
- social media, booking platforms, the website, and printed collateral. As Head of Creative, we crafted and delivered:
A mini Brand guideline book
Primary colors
Graphic Design
Graphic design of all on-site and in-room print materials: Business cards, Welcome cards, Letterheads, Vouchers, Pillow Menus, Dog menus, and In-Room Wellness Menus, curated coffee selection menu, Door hangers, Keycard Holders etc.
Hotel photography
We conducted professional photography sessions to capture every aspect of the hotel from rooms, facilities, restaurant, lobby area, to the beautiful surrounding areas for web, marketing, and booking engines.
Social Media
Social media management, content creation and curated storytelling, highlighting the hotel’s calm surroundings and guest experience.
Our social media and content creation efforts complemented the new visual identity, elevating Park Lane Copenhagen’s online presence and guest appeal.
Results:
Enhanced Brand Visibility
Significant worldwide brand awareness with features in Condé Nast, Vogue, Elle Taiwan, est living and more.
Established a consistent visual identity across digital and physical channels, strengthening the hotel’s positioning as a calm-luxury destination.
Guests are praising the in-room design details - including the custom Pillow menu, A la Bark menu, Biohacking Wellness menu, and curated coffee selection menu which elevates the sense of calm luxury and creates memorable guest experiences.
+229% growth in followers in under 10 months (966 → 3,179)
+88% growth in first 3 months (launch phase)
+13.6% average monthly growth rate sustained over 9.5 months
Nearly 500K views in first 3 months, with 83% from new audiences
347K views in last 3 months, 74% organic reach (~256K organic views)
Top posts consistently reached 4K-6K views, with lifestyle and Food & Beverage content driving highest engagement.
Achieved +64% increase in website clicks in first 3 months, converting reach into measurable ROI.
In less than 10 months, Park Lane’s Instagram grew by 229%. The account moved from ad-driven launch success to a sustainable organic presence with steady engagement and proven impact on guest interest.
Influencers have expressed interest and are eager to collaborate.