Our Role
Graphic design & Visual storytelling through Professionel photography, Content creation, Social media management & newsletters.
Park lane Copenhagen
In October 2024, we joined Park Lane Copenhagen, part of
Small Luxury Hotels of the World, from its early stages to prepare for the hotel’s grand opening in January 2025. The goal was to create a consistent visual language and ensure consistency across all brand touchpoints - from digital platforms to in-room materials..
Brief:
Park Lane Copenhagen needed creative direction for visual content to support a strong launch. The task was to create a consistent visual language that aligned with the existing brand guidelines, design direction & thoughtful interior design concept established by &tempel - while telling the story of the hotels tranquil location, storied architectural and cultural history and unique calm-luxury guest experience. The challenge was to unify photography, storytelling, and guest-facing brand materials across both digital and physical channels.
The Solution:
We built upon Park Lane Copenhagen’s existing brand guidelines, design direction and brand kit, translating the established design foundation into a consistent visual language across photography, storytelling, content and guest-facing materials.
To support the hotel’s launch, we created and adapted visual content and brand materials in line with the existing design direction - ensuring consistency across social media, booking platforms, the website, newsletters and printed collateral.
We delivered:
Graphic Design
Graphic design of all on-site and in-room print materials: Business cards, Welcome cards, Letterheads, Vouchers, Pillow Menus, Dog menus, and In-Room Wellness Menus, curated coffee selection menu, Door hangers, Keycard Holders etc.
Hotel photography
We conducted professional photography sessions to capture every aspect of the hotel from rooms, facilities, restaurant, lobby area, to the beautiful surrounding areas for web, marketing, and booking engines.
Social Media
Social media management, content creation and curated storytelling, highlighting the hotel’s calm surroundings and guest experience.
Our social media and content creation efforts complemented the new visual language, elevating Park Lane Copenhagen’s online presence and guest appeal.
Reflection:
We are proud of the visual work we created for Park Lane Copenhagen - developed in alignment with the exceptional design concept, brand guidelines and design direction established by &tempel
As part of the hotel’s international press coverage, our Photography was featured in publications including Condé Nast, Vogue, Elle Taiwan, est living, AirMail, Beta Plus - A Warm Welcome, and more.
The photography captured the hotel’s atmosphere, and details translating its quiet, considered world into visual storytelling.
Results:
Created a consistent visual language across photography, storytelling, content and guest-facing materials, in line with the existing brand guidelines and design direction.
Guests are praising the in-room design details - including the custom Pillow menu, A la Bark menu, Biohacking Wellness menu, and curated coffee selection menu which elevates the sense of calm luxury and creates memorable guest experiences.
+229% growth in followers in under 10 months (966 → 3,179)
+88% growth in first 3 months (launch phase)
+13.6% average monthly growth rate sustained over 9.5 months
Nearly 500K views in first 3 months, with 83% from new audiences
347K views in last 3 months, 74% organic reach (~256K organic views)
Top posts consistently reached 4K-6K views, with lifestyle and Food & Beverage content driving highest engagement.
Achieved +64% increase in website clicks in first 3 months, converting reach into measurable ROI.
In less than 10 months, Park Lane’s Instagram grew by 229%. The account moved from ad-driven launch success to a sustainable organic presence with steady engagement and proven impact on guest interest.
Influencers have expressed interest and are eager to collaborate.